BAsic elements of successful web Design
There are many things that go into building a website but most successful websites, regardless of their purpose, have these basic elements in common.

Clear Subject and Purpose
The nature and content of your website should be based upon its purposes. What goes onto the web site and how large or complex the site is should be a direct result of the decisions about your site's purposes.

Clean Architecture and Design Elements
The architecture and design elements of your site (such as site organization, site navigation system, page layout, graphic content, multimedia presentations, interactive forms, etc.) also should be carefully selected to serve the intended purpose of the site.

Attractive
An effective website is attractive to look at. It looks neither plain nor boring and is not cluttered, overwhelming or distracting. Plus, it looks good on all browsers and different sized monitor screens and settings.

Quick Download Time
It is important for a website to download quickly over the Internet. This is especially so for key pages of site, like the entry page (Home Page).

Easy To Use (User Friendly) Navigation
A well designed we site should provide an easy-to-use site navigation system the clearly display your content so that it is easy for people to find what they are looking for. Statistics show you have a matter of a few seconds to convince them your site has what they are looking for.

Updated Regularly
A good website changes and adapts over time, adding appropriate time sensitive data, new content, and current applications as they become available and discarding whatever is outdated or effective.