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Essential Elements Of Effective Web Design
By
Robin Roberts
The ultimate goal of any Website is to offer the best possible surfing
experience to the visitor. That, in turn, ensures visitors will stay on your
site longer and come back again. Optimize your site for success by applying the following essential elements of Website design.
CURRENT CONTENT
All content is current and accurate. All links are active.
CLEAR NAVIGATION
It is easy to understand what information is available and where it can be found.
All information can be reached with the minimum number of clicks.
FAST LOAD TIME
All pages and graphics have been optimized to load at the fastest possible
speed without compromising quality. Current statistics indicate that a
substantial and readable part of the site should load within 7 to 8 seconds.
FUNCTIONALITY
All relevant information is clearly presented and all contact or
buying methods are easy to locate and use.
All elements have been tested for anticipated user responses.
CONSISTENCY
Graphic design and navigation are consistent throughout the site.
APPEALING APPEARANCE
The site’s overall design is attractive and compels the visitor to stay.
All graphic elements are as attractive as possible while maintaining a fast
load capability and complement the theme of the site.
All text is easy to read and not obscured by conflicting background colors
or patterns.
DESIGN COMPATIBLE WITH MOST BROWSERS AND SCREEN RESOLUTIONS
All pages display properly on most commonly used versions of Internet Explorer and
Netscape.
All pages display correctly at all anticipated screen resolutions without
visitors having to adjust their settings.
SET UP FOR EASY MAINTENANCE
When possible, all site pages requiring frequent updates have been designed
so that changes can be easily made. This is especially important if
a Web Designer charges by the hour for maintenance. |
